When it comes to launching a business, many entrepreneurs are looking for maximum profit and an extensive consumer market, so they automatically gravitate toward large, well-known cities. While that’s not always a bad thing, it does mean that business owners are missing out on potentially great opportunities in smaller cities and suburban areas that might end up reaping a better profit than the large city would, and in far less time. Lakeland is a beautiful mix of big-city opportunity and amenities with a small-town feel. While we are by no means tiny or rural, we also don’t compete with our neighboring giants, Tampa or Orlando. Why? Well, we continually encourage hopeful business owners to take a good look at our city here in Lakeland when deciding to spread their wings and launch their dream because:
- The market here in Lakeland is less saturated. Large cities are where small-business startups tend to gather, so the market gets overwhelmed with options and these businesses either stay stagnant and fail to thrive, or they die altogether. Lakeland, on the other hand, has plenty of diversity in types of businesses, but fewer options of each, so you are more likely to have a successful launch and steady growth rate.
- Better connections mean higher chance of success. In large, overwhelming cities you are likely to start out with few, if any, major business connections. Small businesses rarely have the option of joining the well-known chambers of commerce or community organizations since they typically cost money, and can also be limited to businesses of a certain size. Unfortunately you are less likely to grow quickly. With smaller cities, you can make helpful networking connections quickly, and those connections can help spring your business growth upward.
- Lower operation costs mean you gain profit. Large cities cost more, and that means you are more likely to be waiting for a while until you see your first paycheck result from your company’s operation. Rent prices and real estate, cost of materials, average wage for employees, etc. are all driven up in large cities, and it could mean your overhead outweighs the profit. In a city like Lakeland, you will have the same options as large cities, especially with our neighbors like Tampa and Orlando having such extensive resources to pull from, but your cost will likely be less.
If you are ready to make your dream come true, Lorio and Associates is here to help you plant your roots here in Lakeland. We can hunt down the perfect piece of property here in the heart of Central Florida since we manage and oversee the leasing and sales of all types of property in Lakeland, from single business offices to full shopping centers. We even have open properties ready to be built on, so you can start with a blank canvas. The choice is yours! Give us a call to make an appointment.